Consumers' Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology: The Moderating Role of Sport Involvement

Juan Du, Mei Yen Chen, Yu Feng Wu

研究成果: 書貢獻/報告類型會議論文篇章

2 引文 斯高帕斯(Scopus)

摘要

Research has indicated that consumers who possess a purchase intention have a greater exploratory buying behavior tendency. However, the background introduction of new technology products such as wearable devices has not received sufficient research attention. Accordingly, the present study proposes that there is a positive relationship between purchase intention and exploratory buying behavior tendency, using sport involvement as a moderator. A total of 302 valid questionnaires were collected in Taiwan with an effective recovery rate of 60.4%. We found that there was a significant positive correlation among exploratory buying behavior tendency, exploratory acquisition of products, exploratory information seeking, sport involvement and purchase intention. Moreover, purchase intention significantly predicted the change in exploratory buying behavior tendency. In addition, purchase intention and sport involvement have a significant interaction effect in predicting the change in exploratory buying behavior tendency. Specifically, the positive relationship between purchase intention and the change in exploratory buying behavior tendency increased especially for consumers who felt lower sport involvement. Implications and applications of the study findings are discussed.

原文英語
主出版物標題Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019
編輯Feifeng Zheng, Feng Chu, Ming Liu
發行者Institute of Electrical and Electronics Engineers Inc.
ISBN(電子)9781728115665
DOIs
出版狀態已發佈 - 2019 九月
事件2019 International Conference on Industrial Engineering and Systems Management, IESM 2019 - Shanghai, 中国
持續時間: 2019 九月 252019 九月 27

出版系列

名字Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019

會議

會議2019 International Conference on Industrial Engineering and Systems Management, IESM 2019
國家/地區中国
城市Shanghai
期間2019/09/252019/09/27

ASJC Scopus subject areas

  • 策略與管理
  • 人工智慧
  • 資訊系統與管理
  • 管理科學與經營研究
  • 工業與製造工程

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