Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity

Yung Cheng Shen*, Lien Ti Bei, Chia Hsien Chu

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

10 引文 斯高帕斯(Scopus)

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