Configuring the next generation handset by using an emotional design based MCDM framework

Chi Yo Huang*, Gwo Hshiung Tzeng, Yi Fan Lin, Shu Ho

*此作品的通信作者

研究成果: 書貢獻/報告類型會議論文篇章

1 引文 斯高帕斯(Scopus)

摘要

Most researches on product designs focused on product functionality and utility. However, customers make the purchasing decision by considering not only the product functionalities but also the feeling of using the product. Thus, how to arouse consumers' emotion through product design has become a daily important issue. To resolve this problem, this research aims to develop a systematic emotional design based multiple criteria decision making (MCDM) framework consisting of the Analytic Network Process (ANP) and the Grey Relational Analysis (GRA). The customer requirements for the next generation 4G handset will first be collected and summarized by literature review. Then, the ANP will be introduced to determine the weights versus each requirement. Finally, the GRA will be introduced for deriving the relationships between requirements (criteria) and the functions (alternatives). The alternatives with the highest grey grades will be selected as the functions of the product. An empirical study based on the next generation 4G handset design will be leveraged for verifying the feasibility of the MCDM framework. The results demonstrate that from the aspect of emotional design, a suitable user interface is the most important factor for developing a success 4G handset. Furthermore, the touch panel handset is the optimal design to fulfill customers' preferences toward the next generation mobile phones.

原文英語
主出版物標題PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth
頁面1135-1144
頁數10
出版狀態已發佈 - 2010
事件Portland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10 - Phuket, 泰国
持續時間: 2010 七月 182010 七月 22

出版系列

名字PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth

其他

其他Portland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10
國家/地區泰国
城市Phuket
期間2010/07/182010/07/22

ASJC Scopus subject areas

  • 商業與國際管理
  • 技術與創新管理
  • 經濟學與計量經濟學

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