@inbook{9eb24be944634f77bab245d29b01ddf8,
title = "Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Processes Performance",
abstract = "Co-creation of value is the central idea of service-dominant logic that suggests the importance of interaction orientation. This research advances a conceptual framework of interaction orientation and delineates its role in the value creation process. Specifically, the manuscript explicates the relationships among interaction orientation, collaborative communication, marketing capabilities and the firm's core process performance.",
keywords = "Central Idea, Conceptual Framework, Creation Process, Process Performance, Research Advance",
author = "Chen, \{Yen Chun\} and Li, \{Po Chien\}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10864-3\_36",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "60",
booktitle = "Developments in Marketing Science",
address = "United States",
}