Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

Allan Cheng Chieh Lu, Dogan Gursoy, Carol Yirong Lu*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

143 引文 斯高帕斯(Scopus)

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Business & Economics

Earth & Environmental Sciences