Augmented Reality Art Museum Mobile Guide for Enhancing User Experience

The advancement of augmented reality (AR) technology provides means for next-generation art museum tour guides. In this study, we develop an AR navigation and multimedia guide for mobile devices and head-mounted displays. Visitors follow virtual routes to the exhibits and switch to multimedia commentary mode, pointing to exhibits with their phone camera for commentary information. Two case studies are conducted to evaluate the proposed system. The results show that the proposed system outperforms the guided tour and brochure tour in enhancing the user experience and attracting visitors to explore the exhibitions. This research contributes to the field of AR technology and cultural heritage education by offering a mobile application for indoor navigation and artwork exploring, allowing art museum visitors to actively engage with the exhibits and enhance their understanding while maintaining their interests.