TY - JOUR
T1 - Attendees' perspectives on the service quality of an exhibition organizer
T2 - A case study of a tourism exhibition
AU - Chen, Yu Fen
AU - Mo, Huai en
PY - 2012/1
Y1 - 2012/1
N2 - This study aimed to identify a comprehensive list of dimensions/determinants of the service quality of an exhibition organizer as perceived by attendees. Such determinants were constructed from an analysis of previous studies and identified from data obtained from 241 questionnaires completed by attendees exiting an exhibition hall. Statistical indicators and methods used to analyze the data include frequency distribution, mean, percentage, standard deviation, and path analysis (SPSS Amos). The results outlined six dimensions of service quality: booth management, content, registration, access, booth layout and function, and exhibition and booth attractiveness. The results showed that the service quality of exhibition organizers has a positive impact on attendees' overall satisfaction.
AB - This study aimed to identify a comprehensive list of dimensions/determinants of the service quality of an exhibition organizer as perceived by attendees. Such determinants were constructed from an analysis of previous studies and identified from data obtained from 241 questionnaires completed by attendees exiting an exhibition hall. Statistical indicators and methods used to analyze the data include frequency distribution, mean, percentage, standard deviation, and path analysis (SPSS Amos). The results outlined six dimensions of service quality: booth management, content, registration, access, booth layout and function, and exhibition and booth attractiveness. The results showed that the service quality of exhibition organizers has a positive impact on attendees' overall satisfaction.
KW - Exhibition organizer
KW - Service quality
KW - Tourism exhibition
UR - http://www.scopus.com/inward/record.url?scp=84861165403&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84861165403&partnerID=8YFLogxK
U2 - 10.1016/j.tmp.2011.12.004
DO - 10.1016/j.tmp.2011.12.004
M3 - Article
AN - SCOPUS:84861165403
SN - 2211-9736
VL - 1
SP - 28
EP - 33
JO - Tourism Management Perspectives
JF - Tourism Management Perspectives
IS - 1
ER -