Attendees' perspectives on the service quality of an exhibition organizer: A case study of a tourism exhibition

Yu Fen Chen*, Huai-En Mo

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

23 引文 斯高帕斯(Scopus)

摘要

This study aimed to identify a comprehensive list of dimensions/determinants of the service quality of an exhibition organizer as perceived by attendees. Such determinants were constructed from an analysis of previous studies and identified from data obtained from 241 questionnaires completed by attendees exiting an exhibition hall. Statistical indicators and methods used to analyze the data include frequency distribution, mean, percentage, standard deviation, and path analysis (SPSS Amos). The results outlined six dimensions of service quality: booth management, content, registration, access, booth layout and function, and exhibition and booth attractiveness. The results showed that the service quality of exhibition organizers has a positive impact on attendees' overall satisfaction.

原文英語
頁(從 - 到)28-33
頁數6
期刊Tourism Management Perspectives
1
發行號1
DOIs
出版狀態已發佈 - 2012 一月 1

ASJC Scopus subject areas

  • 旅遊、休閒和酒店管理

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