Antecedents and outcomes of consumers' confusion in the online tourism domain

Allan Cheng Chieh Lu, Dogan Gursoy, Carol Yi Rong Lu*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

45 引文 斯高帕斯(Scopus)

摘要

From information recipient's perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.

原文英語
頁(從 - 到)76-93
頁數18
期刊Annals of Tourism Research
57
DOIs
出版狀態已發佈 - 2016 3月 1
對外發佈

ASJC Scopus subject areas

  • 發展
  • 旅遊、休閒和酒店管理

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