An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans

Engineering & Materials Science

• Basketball 100%
• Consumer behavior 98%
• Sports 70%
• Fans 65%
• Latent Class Analysis 10%
• Surveying 9%
• Factor analysis 8%

Business & Economics

• Basketball 89%
• Sports 62%
• Consumer Behaviour 58%
• Questionnaire 14%
• Conceptual Model 9%
• Sports Events 9%
• Social Psychology 9%
• Cross-sectional Studies 9%
• Path Analysis 8%
• Cultural Differences 8%
• Qualification 8%
• Factors 8%
• Confirmatory Factor Analysis 7%
• Loyalty 6%
• Structural Equation Modeling 5%