AN ELABORATION LIKELIHOOD MODEL OF FACEBOOK ADVERTISING EFFECTIVENESS: SELF-MONITORING AS A MODERATOR

Yu Ping Chiu*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

4 引文 斯高帕斯(Scopus)

指紋

深入研究「AN ELABORATION LIKELIHOOD MODEL OF FACEBOOK ADVERTISING EFFECTIVENESS: SELF-MONITORING AS A MODERATOR」主題。共同形成了獨特的指紋。

Arts and Humanities

Social Sciences

Psychology

INIS