An application of eye-tracking technology to fashion design education: A pilot study on how women gaze at handbags

Hong Fa Ho, Chi Wu Huang, Yen Lin Huang, Wei Fan Kao

研究成果: 書貢獻/報告類型會議貢獻

1 引文 斯高帕斯(Scopus)

摘要

Questionnaire is a conventional approach for fashion designers and educators to survey consumers' general preferences of products' appearances; however the precision of survey results remains questionable. The authors proposed an alternative in this pilot study in which five eye trackers were used to record 10 female participants' eye movement data of gazing at 20 randomly displayed handbag pictures. Six types of Regions of Interest (ROI) of handbags were assigned to understand which regions were more attractive to the participants. The times and duration of fixations showed the degree of ROIs' attractiveness to the participants. The findings provide persuasive eye-movement evidence of predicting potential female consumers' gazing behaviors. Textbook editors of fashion design can also add eye-tracking approach to future books. And eye-tracking technology can also help fashion design educators to enhance teaching and students' learning. Moreover gazing behavior can be broadly considered a form of reading, and the findings of this study further extend the existing knowledge of human reading process.

原文英語
主出版物標題Proceedings of the 20th International Conference on Computers in Education, ICCE 2012
發行者National Institute of Education, Nanyang Technological University
頁面275-279
頁數5
出版狀態已發佈 - 2012
事件20th International Conference on Computers in Education, ICCE 2012 - Singapore, 新加坡
持續時間: 2012 十一月 262012 十一月 30

其他

其他20th International Conference on Computers in Education, ICCE 2012
國家新加坡
城市Singapore
期間12/11/2612/11/30

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Education

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