TY - GEN
T1 - Adoption of OpenStreetMap in Taiwan testing SERVQUAL-based on MCDM methods
AU - Yang, Chia Lee
AU - Shiau, Steven J.H.
AU - Huang, Chi Yo
AU - Juang, Jer Nan
N1 - Publisher Copyright:
© 2016 IEEE.
PY - 2016/8/10
Y1 - 2016/8/10
N2 - Maps typically contain information related to politics, economic situations, and resource distribution; thus map creation is under strict legal control. However, the OpenStreetMap (OSM) project has created a set of world map data that is free to use, editable, and licensed under new copyright schemes. Albeit, the OSM is partial to the solid foundations of modern society; to date, such open innovations have not been widely discussed. Therefore, this paper introduces the service quality (SERVQUAL) theoretic framework as the basis for developing a decision-making framework to uncover factors influencing the adoption of OSMs. The hybrid multiple criteria decision making (MCDM) methods used to find the key influencing factors of the OSM adoptions as well as influential relationships can be used to define marketing strategies for promoting OSM.
AB - Maps typically contain information related to politics, economic situations, and resource distribution; thus map creation is under strict legal control. However, the OpenStreetMap (OSM) project has created a set of world map data that is free to use, editable, and licensed under new copyright schemes. Albeit, the OSM is partial to the solid foundations of modern society; to date, such open innovations have not been widely discussed. Therefore, this paper introduces the service quality (SERVQUAL) theoretic framework as the basis for developing a decision-making framework to uncover factors influencing the adoption of OSMs. The hybrid multiple criteria decision making (MCDM) methods used to find the key influencing factors of the OSM adoptions as well as influential relationships can be used to define marketing strategies for promoting OSM.
KW - OpenStreetMap (OSM)
KW - multiple criteria decision making (MCDM)
KW - service quality model (SERVQUAL)
UR - http://www.scopus.com/inward/record.url?scp=84988451669&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84988451669&partnerID=8YFLogxK
U2 - 10.1109/ICASI.2016.7539943
DO - 10.1109/ICASI.2016.7539943
M3 - Conference contribution
AN - SCOPUS:84988451669
T3 - 2016 International Conference on Applied System Innovation, IEEE ICASI 2016
BT - 2016 International Conference on Applied System Innovation, IEEE ICASI 2016
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2016 International Conference on Applied System Innovation, IEEE ICASI 2016
Y2 - 28 May 2016 through 1 June 2016
ER -