TY - GEN
T1 - A study of color description and cognition
AU - Tai, Mengtsung
AU - Yang, Rochelle Yi Hsuan
AU - Liao, Shin
PY - 2010
Y1 - 2010
N2 - Color is used as one of the most important factors that drive and direct people's daily lives. Different colors represent different color cognition or perception. Literature review showed that a domestic color cognition study for Taiwan citizens is needed. Firstly, the study conducted a literature view and a focused group to generate a comprehensive set of color descriptions, 26 color cognition adjectives. Meanwhile, the technology of 'color management', to remain color fidelity, and the color model of 'web color', to have appropriate color variations, was adopted in the color description and cognition survey. Finally, an in-depth statistical and graphical analysis regarding to every color description was finished.
AB - Color is used as one of the most important factors that drive and direct people's daily lives. Different colors represent different color cognition or perception. Literature review showed that a domestic color cognition study for Taiwan citizens is needed. Firstly, the study conducted a literature view and a focused group to generate a comprehensive set of color descriptions, 26 color cognition adjectives. Meanwhile, the technology of 'color management', to remain color fidelity, and the color model of 'web color', to have appropriate color variations, was adopted in the color description and cognition survey. Finally, an in-depth statistical and graphical analysis regarding to every color description was finished.
KW - Color
KW - Color cognition
KW - Color description
UR - https://www.scopus.com/pages/publications/77957561256
UR - https://www.scopus.com/pages/publications/77957561256#tab=citedBy
U2 - 10.1109/ICICIS.2010.5534726
DO - 10.1109/ICICIS.2010.5534726
M3 - Conference contribution
AN - SCOPUS:77957561256
SN - 9781424473854
T3 - Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010
SP - 138
EP - 141
BT - Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010
T2 - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010
Y2 - 23 June 2010 through 25 June 2010
ER -