A strategic selection of channel satisfaction model by using neuro-fuzzy: Taiwan perspective

Jui Lin Wang*, Chien Ta Ho, Chin Shien Lin, Shihyu Chou

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

1 引文 斯高帕斯(Scopus)

摘要

Purpose: This research, based on the idea of contingency fit, attempts to construct a strategic selection system to select the best fit competency of channel strategic selection by using neuro-fuzzy technique. Design/methodology/ approach: Neuro-fuzzy technique is used. Findings: In addition to, providing a concrete bilateral solution to select the right and better fit competency of channel strategy and giving an alternative way to explain fit, this strategic selection system can also be used as a competency diagnosis system for channel members in the supply chain organization, providing clues for further channel performance promotion and channel modernization. Originality/value: Through the literature and construction of strategy channel satisfaction model (SCSM) concepts and ideas, an empirical study of the Asian Commerce Community meet distribution channel relationships will pose an Asian developed channel modernization perspective of SCSM to discuss the critical marketing strategy selection for the traditional orient "commercial channel".

原文英語
頁(從 - 到)407-421
頁數15
期刊Benchmarking
14
發行號3
DOIs
出版狀態已發佈 - 2007
對外發佈

ASJC Scopus subject areas

  • 商業與國際管理
  • 策略與管理

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