A Perspective of Destination Management on Web Log Data and the Official Website

Yi Wei Hsieh, Ching Li, Yu Lan Yuan, Chung Yung, Hsiao Chang Huang

研究成果: 書貢獻/報告類型會議論文篇章

摘要

Destination management organizations' official websites have become one of major sources for people to search tourist information and plan their trips. In contrast with that, destination management organizations rarely adapted Web log data from their official websites as tools for making management strategies. This research proposed a destination management perspective on meanings, applications and strategic levels of Web log data. As the result of that, the research will help destination management organizations more efficiently apply Web log data as indicator to understand website visitors' information search behaviors and evaluate their official website performances for better management.

原文英語
主出版物標題Proceedings - 2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018
發行者Institute of Electrical and Electronics Engineers Inc.
頁面6-9
頁數4
ISBN(電子)9781728102078
DOIs
出版狀態已發佈 - 2018 7月 2
對外發佈
事件5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018 - Kaohsiung, 臺灣
持續時間: 2018 11月 122018 11月 14

出版系列

名字Proceedings - 2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018

會議

會議5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018
國家/地區臺灣
城市Kaohsiung
期間2018/11/122018/11/14

ASJC Scopus subject areas

  • 人工智慧
  • 資訊系統與管理
  • 經濟學、計量經濟學和金融學(雜項)
  • 健康資訊學
  • 社會心理學
  • 社會科學(雜項)
  • 電腦網路與通信
  • 電腦科學應用

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