A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods

Chi Yo Huang, Jeng Chieh Cheng

    研究成果: 書貢獻/報告類型會議貢獻

    摘要

    The Virtual Reality (VR) devices have become one of the future dominant electronics products which can drive the growth of electronics industries. The appropriate selection of a design concept is one of the key successful factors for the success of VR products. However, the selection of a specification and a design concept of a VR product is not easy. An electronic product should fulfill as many customer needs for various market segments as possible. Meanwhile, the lead time for an evaluation and selection of the concepts are usually very limited. Further, the availability of key components is very limited. Therefore, an evaluation framework is very critical for selecting a concept for a VR product. Based on the opinions being provided by experts with experiences of more than 15 years, the Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DANP) will be introduced for deriving the influences between the factors; and then, weights being associated with the factors can be derived accordingly. The empirical study results can serve as a basis for research and development as well as marketing strategy definitions for next generation VR products. In addition, the DANP based analytic framework can be used for deriving factors influencing disruptive innovations in the future.

    原文英語
    主出版物標題New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017
    編輯Hamido Fujita, Ali Selamat, Sigeru Omatu
    發行者IOS Press
    頁面348-361
    頁數14
    ISBN(電子)9781614997993
    DOIs
    出版狀態已發佈 - 2017 一月 1
    事件16th International Conference on New Trends in Intelligent Software Methodology Tools, and Techniques, SoMeT 2017 - Kitakyushu, 日本
    持續時間: 2017 九月 262017 九月 28

    出版系列

    名字Frontiers in Artificial Intelligence and Applications
    297
    ISSN(列印)0922-6389

    其他

    其他16th International Conference on New Trends in Intelligent Software Methodology Tools, and Techniques, SoMeT 2017
    國家日本
    城市Kitakyushu
    期間17/9/2617/9/28

    ASJC Scopus subject areas

    • Artificial Intelligence

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