A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers

Chi Yo Huang, Yi Fan Lin, Gwo Hshiung Tzeng

研究成果: 書貢獻/報告類型會議貢獻

3 引文 (Scopus)

摘要

The tablet personal computers (Tablet PCs) emerged recently as one of the most popular consumer electronics devices. Consequently, analyzing and predicting the consumer purchasing behaviors of Tablet PCs for fulfilling customers' needs has become an indispensable task for marketing managers of IT (information technology) firms. However, the predictions are not easy. The consumer electronics technology evolved rapidly. Market leaders including Apple, ASUS, Acer, etc. are also competing in the same segmentation by providing similar products which further complicated the competitive situation. How the consumers' acceptance of novel Tablet PCs can be analyzed and predicted have become an important but difficult task. In order to accurately analyze the factors influencing consumers' acceptance of Tablet PCs and predict the consumer behavior, the Technology Acceptance Model (TAM) and the Lead User Method will be introduced. Further, the differences in the factors being recognized by both lead users as well as mass customers will be compared. The possible customers' needs will first be collected and summarized by reviewing literature on the TAM. Then, the causal relationship between the factors influencing the consumer behaviors being recognized by both the lead users as well as the mass customers will be derived by the DEMATEL based network process (DNP) and the Structural Equation Modeling (SEM) respectively. An empirical study based on the Taiwanese Tablet PC users will be leveraged for comparing the results being derived by the DNP and the SEM. Based on the DNP based lead user method, the perceived usefulness, perceived ease of use, attitude and behavioral intention are perceived as the most important factors for influencing the users' acceptance of Tablet PCs. The research results can serve as a basis for IT marketing managers' strategy definitions. The proposed methodology can be used for analyzing and predicting customers' preferences and acceptances of high technology products in the future.

原文英語
主出版物標題Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011
頁面355-365
頁數11
10 SIST
DOIs
出版狀態已發佈 - 2011 十二月 1
事件3rd International Conference on Intelligent Decision Technologies, IDT'2011 - Piraeus, 希腊
持續時間: 2011 七月 202011 七月 22

其他

其他3rd International Conference on Intelligent Decision Technologies, IDT'2011
國家希腊
城市Piraeus
期間11/7/2011/7/22

指紋

Personal computers
Consumer behavior
Consumer electronics
Lead
Information technology
Marketing
Managers
Purchasing

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction
  • Software

引用此文

Huang, C. Y., Lin, Y. F., & Tzeng, G. H. (2011). A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers. 於 Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011 (卷 10 SIST, 頁 355-365) https://doi.org/10.1007/978-3-642-22194-1_35

A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers. / Huang, Chi Yo; Lin, Yi Fan; Tzeng, Gwo Hshiung.

Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011. 卷 10 SIST 2011. p. 355-365.

研究成果: 書貢獻/報告類型會議貢獻

Huang, CY, Lin, YF & Tzeng, GH 2011, A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers. 於 Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011. 卷 10 SIST, 頁 355-365, 3rd International Conference on Intelligent Decision Technologies, IDT'2011, Piraeus, 希腊, 11/7/20. https://doi.org/10.1007/978-3-642-22194-1_35
Huang CY, Lin YF, Tzeng GH. A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers. 於 Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011. 卷 10 SIST. 2011. p. 355-365 https://doi.org/10.1007/978-3-642-22194-1_35
Huang, Chi Yo ; Lin, Yi Fan ; Tzeng, Gwo Hshiung. / A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers. Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011. 卷 10 SIST 2011. 頁 355-365
@inproceedings{232ee5a9a7084fb6bab3127c4acc3749,
title = "A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers",
abstract = "The tablet personal computers (Tablet PCs) emerged recently as one of the most popular consumer electronics devices. Consequently, analyzing and predicting the consumer purchasing behaviors of Tablet PCs for fulfilling customers' needs has become an indispensable task for marketing managers of IT (information technology) firms. However, the predictions are not easy. The consumer electronics technology evolved rapidly. Market leaders including Apple, ASUS, Acer, etc. are also competing in the same segmentation by providing similar products which further complicated the competitive situation. How the consumers' acceptance of novel Tablet PCs can be analyzed and predicted have become an important but difficult task. In order to accurately analyze the factors influencing consumers' acceptance of Tablet PCs and predict the consumer behavior, the Technology Acceptance Model (TAM) and the Lead User Method will be introduced. Further, the differences in the factors being recognized by both lead users as well as mass customers will be compared. The possible customers' needs will first be collected and summarized by reviewing literature on the TAM. Then, the causal relationship between the factors influencing the consumer behaviors being recognized by both the lead users as well as the mass customers will be derived by the DEMATEL based network process (DNP) and the Structural Equation Modeling (SEM) respectively. An empirical study based on the Taiwanese Tablet PC users will be leveraged for comparing the results being derived by the DNP and the SEM. Based on the DNP based lead user method, the perceived usefulness, perceived ease of use, attitude and behavioral intention are perceived as the most important factors for influencing the users' acceptance of Tablet PCs. The research results can serve as a basis for IT marketing managers' strategy definitions. The proposed methodology can be used for analyzing and predicting customers' preferences and acceptances of high technology products in the future.",
keywords = "DEMATEL based network process (DNP), Lead user method, Multiple criteria decision making (MCDM), Structural equation modeling (SEM), Tablet personal computer (Tablet PC), Technology acceptance model (TAM)",
author = "Huang, {Chi Yo} and Lin, {Yi Fan} and Tzeng, {Gwo Hshiung}",
year = "2011",
month = "12",
day = "1",
doi = "10.1007/978-3-642-22194-1_35",
language = "English",
isbn = "9783642221934",
volume = "10 SIST",
pages = "355--365",
booktitle = "Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011",

}

TY - GEN

T1 - A DEMATEL based network process for deriving factors influencing the acceptance of tablet personal computers

AU - Huang, Chi Yo

AU - Lin, Yi Fan

AU - Tzeng, Gwo Hshiung

PY - 2011/12/1

Y1 - 2011/12/1

N2 - The tablet personal computers (Tablet PCs) emerged recently as one of the most popular consumer electronics devices. Consequently, analyzing and predicting the consumer purchasing behaviors of Tablet PCs for fulfilling customers' needs has become an indispensable task for marketing managers of IT (information technology) firms. However, the predictions are not easy. The consumer electronics technology evolved rapidly. Market leaders including Apple, ASUS, Acer, etc. are also competing in the same segmentation by providing similar products which further complicated the competitive situation. How the consumers' acceptance of novel Tablet PCs can be analyzed and predicted have become an important but difficult task. In order to accurately analyze the factors influencing consumers' acceptance of Tablet PCs and predict the consumer behavior, the Technology Acceptance Model (TAM) and the Lead User Method will be introduced. Further, the differences in the factors being recognized by both lead users as well as mass customers will be compared. The possible customers' needs will first be collected and summarized by reviewing literature on the TAM. Then, the causal relationship between the factors influencing the consumer behaviors being recognized by both the lead users as well as the mass customers will be derived by the DEMATEL based network process (DNP) and the Structural Equation Modeling (SEM) respectively. An empirical study based on the Taiwanese Tablet PC users will be leveraged for comparing the results being derived by the DNP and the SEM. Based on the DNP based lead user method, the perceived usefulness, perceived ease of use, attitude and behavioral intention are perceived as the most important factors for influencing the users' acceptance of Tablet PCs. The research results can serve as a basis for IT marketing managers' strategy definitions. The proposed methodology can be used for analyzing and predicting customers' preferences and acceptances of high technology products in the future.

AB - The tablet personal computers (Tablet PCs) emerged recently as one of the most popular consumer electronics devices. Consequently, analyzing and predicting the consumer purchasing behaviors of Tablet PCs for fulfilling customers' needs has become an indispensable task for marketing managers of IT (information technology) firms. However, the predictions are not easy. The consumer electronics technology evolved rapidly. Market leaders including Apple, ASUS, Acer, etc. are also competing in the same segmentation by providing similar products which further complicated the competitive situation. How the consumers' acceptance of novel Tablet PCs can be analyzed and predicted have become an important but difficult task. In order to accurately analyze the factors influencing consumers' acceptance of Tablet PCs and predict the consumer behavior, the Technology Acceptance Model (TAM) and the Lead User Method will be introduced. Further, the differences in the factors being recognized by both lead users as well as mass customers will be compared. The possible customers' needs will first be collected and summarized by reviewing literature on the TAM. Then, the causal relationship between the factors influencing the consumer behaviors being recognized by both the lead users as well as the mass customers will be derived by the DEMATEL based network process (DNP) and the Structural Equation Modeling (SEM) respectively. An empirical study based on the Taiwanese Tablet PC users will be leveraged for comparing the results being derived by the DNP and the SEM. Based on the DNP based lead user method, the perceived usefulness, perceived ease of use, attitude and behavioral intention are perceived as the most important factors for influencing the users' acceptance of Tablet PCs. The research results can serve as a basis for IT marketing managers' strategy definitions. The proposed methodology can be used for analyzing and predicting customers' preferences and acceptances of high technology products in the future.

KW - DEMATEL based network process (DNP)

KW - Lead user method

KW - Multiple criteria decision making (MCDM)

KW - Structural equation modeling (SEM)

KW - Tablet personal computer (Tablet PC)

KW - Technology acceptance model (TAM)

UR - http://www.scopus.com/inward/record.url?scp=84866307870&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84866307870&partnerID=8YFLogxK

U2 - 10.1007/978-3-642-22194-1_35

DO - 10.1007/978-3-642-22194-1_35

M3 - Conference contribution

AN - SCOPUS:84866307870

SN - 9783642221934

VL - 10 SIST

SP - 355

EP - 365

BT - Intelligent Decision Technologies - Proceedings of the 3rd International Conference on Intelligent Decision Technologies, IDT'2011

ER -