A cross-cultural study on the mobile commerce acceptance model

C. L. Hung, J. C.L. Chou, R. Y. Chung, Tse-ping Dong

研究成果: 書貢獻/報告類型會議貢獻

5 引文 斯高帕斯(Scopus)

摘要

This study identifies the cultural influences to the adoption of mobile commerce from the cases of Taiwan and Malaysia. Using Hofstede's five cultural dimensions as modulators on the TAM, this study finds that uncertainty avoidance, individualism, and long-term orientation of two countries have significant influences on the perceived usefulness and the perceived ease of use to the adoption intention of mobile commerce. Contrarily, power distance and masculinity have different effects between Taiwan and Malaysia. Therefore, the results not only supplement to TAM but also give strategic implications to mobile operators for global expansion.

原文英語
主出版物標題5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
頁面462-467
頁數6
DOIs
出版狀態已發佈 - 2010 七月 30
事件5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 - Singapore, 新加坡
持續時間: 2010 六月 22010 六月 5

出版系列

名字5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010

其他

其他5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
國家新加坡
城市Singapore
期間10/6/210/6/5

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management

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  • 引用此

    Hung, C. L., Chou, J. C. L., Chung, R. Y., & Dong, T. (2010). A cross-cultural study on the mobile commerce acceptance model. 於 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 (頁 462-467). [5492775] (5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010). https://doi.org/10.1109/ICMIT.2010.5492775