A content analysis of internet health rumors

Wen Ling Lo, Ming Hsin Phoebe Chiu*


研究成果: 雜誌貢獻期刊論文同行評審

5 引文 斯高帕斯(Scopus)


This study used content analysis method to investigate Internet health rumors on Rumor Breaker, specifically on the characteristics of content and format, the similarities and differences by themes, and the comparison of health information and health rumors. The results of the study indicated that the most common theme of health rumors is health and prevention information. The health rumors commonly described the influence of "particular behavior" and "specific food or appliances" on one's health; also most of the health rumors didn't specifically mention when or where the events happened. To make the information more persuasive, the health rumors provide "statement from professional" and "personal experience" as evidence and proof. 30% of the health rumors would describe the events in first person narrative. Half of the health rumors are set to come from doctors and one's personal, family and friends' experience. It's much familiar to the receivers by narrating the event or reporting the event as news. The characteristics of all themes of the health rumors are similar to the characteristics of all rumors under investigation. Also, there are less different characteristics between the verified information and the rumors. This study hopes to provide a guide for verifying health information, and to support health promotion and education through literacy in identifying rumors.

頁(從 - 到)3-31
期刊Journal of Educational Media and Library Sciences
出版狀態已發佈 - 2015

ASJC Scopus subject areas

  • 保護
  • 資訊系統
  • 考古學(藝術與人文學科)
  • 圖書館與資訊科學


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