4G mobile phone consumer preference predictions by using the rough set theory and flow graphs

Chi Yo Huang*, Ya Lan Yang, Gwo Hshiung Tzeng, Shih Tsung Cheng, Hong Yuh Lee

*此作品的通信作者

研究成果: 書貢獻/報告類型會議論文篇章

1 引文 斯高帕斯(Scopus)

摘要

At the moment, when mobile phone users are demanding more handset features as well as broader bandwidth, the fourth generation (4G) wireless telecommunication standard is emerging. However, how to define appropriate handset features toward various market segmentations to fulfill customers' needs and minimize the manufacturing cost has become one of the most important issues for the 4G handset manufacturers. Thus, a rule based consumer behavior forecast mechanism will be very helpful for marketers and designers of the handset manufacturers to understand and realize. Moreover, precise prediction rules for consumer behavior being derived by the forecast mechanism can be very useful for marketers and designers to define the features of the next generation handsets. Therefore, this research intends to define a Rough Set Theory (RST) based forecast mechanism for the 4G handset feature definitions. Possible handset features will first be summarized by literature reviews. After that, rules of consumers' preferences toward the 4G handsets will be summarized by the RST. To analyze the data and uncover the knowledge inside the rules further, the flow graph will further be introduced for analyzing the information flow distribution. An empirical study on Taiwanese mobile phone users will be leveraged for verifying the feasibility and demonstrate the usability of the proposed forecast mechanism. Meanwhile, the proposed consumer behavior forecast mechanism can be leveraged on defining features of other high technology products/services.

原文英語
主出版物標題PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth
頁面1157-1166
頁數10
出版狀態已發佈 - 2010
事件Portland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10 - Phuket, 泰国
持續時間: 2010 七月 182010 七月 22

出版系列

名字PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth

其他

其他Portland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10
國家/地區泰国
城市Phuket
期間2010/07/182010/07/22

ASJC Scopus subject areas

  • 商業與國際管理
  • 技術與創新管理
  • 經濟學與計量經濟學

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