虛擬實境、擴增實境之廣告效果研究

INIS

1. dynamics 100%
2. advertising 66%
3. screens 66%
4. attitudes 66%
5. usa 33%
6. television 33%
7. marketing 33%
8. design 33%
9. multivariate analysis 33%
10. taiwan 33%

Social Sciences

1. Augmented Reality 100%
2. Product Placement 100%
3. Advertising 50%
4. TV 50%
5. Congruence 25%
6. Emotions 25%
7. Variance 25%
8. Multivariate Analysis 25%