邱 于平

研究成果

每年研究成果 2013 2014 2015 2022

• 23 期刊論文
• 1 會議論文篇章
• 1 編者言

每年研究成果

每年研究成果

搜尋結果

• 2022

  AN ELABORATION LIKELIHOOD MODEL OF FACEBOOK ADVERTISING EFFECTIVENESS: SELF-MONITORING AS A MODERATOR

  Chiu, Y. P., 2022, 於: Journal of Electronic Commerce Research. 23, 1, p. 33-44 12 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Self-monitoring 100%
  • Elaboration Likelihood Model 91%
  • Moderators 90%
  • Facebook 86%
  • Advertising Effectiveness 85%
  1 引文 斯高帕斯（Scopus）

• The influence of public health information sharing on social media during the early COVID-19 outbreak

  Chen, C. C. & Chiu, Y. P., 2022 3月 15, 於: Data Technologies and Applications. 56, 2, p. 161-171 11 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Public health 100%
  • health information 87%
  • Transmitters 70%
  • social media 66%
  • public health 61%
• 2021

  Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan

  Chen, C. C. & Chiu, Y. P., 2021, (接受/付印) 於: Journal of Marketing Communications.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Facebook 100%
  • Social Media 65%
  • Taiwan 60%
  • Hedonic Product 37%
  • Information Exchange 36%
  1 引文 斯高帕斯（Scopus）

• Social recommendations for facebook brand pages

  Chiu, Y. P., 2021 5月 1, 於: Journal of Theoretical and Applied Electronic Commerce Research. 16, 1, p. 71-84 14 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  開啟存取

  • Facebook 100%
  • Recommender systems 78%
  • Decision trees 76%
  • Learning algorithms 65%
  • Classifiers 55%
  8 引文 斯高帕斯（Scopus）
• 2020

  Do not allow pop-up ads to appear too early internet users’ browsing behaviour to pop-up ads

  Hsieh, A. Y., Lo, S. K., Chiu, Y. P. & Lie, T., 2020, (接受/付印) 於: Behaviour and Information Technology.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Ads 100%
  • Internet 75%
  • Marketing 74%
  • World Wide Web 66%
  • Fixation 31%
  2 引文 斯高帕斯（Scopus）

• Using eye-tracking to measure the influence of banner ads' browsing behavior and attitude on host websites

  Chiu, Y. P. & Chang, S. C., 2020, 於: Contemporary Management Research. 16, 1, p. 35-54 20 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  開啟存取

  • Banner Ads 100%
  • browsing 78%
  • Eye tracking 74%
  • Websites 54%
  • Banner Advertising 49%
  3 引文 斯高帕斯（Scopus）
• 2019

  Do social and competitive advergames affect brand attitude in Asia?

  Chiu, Y. P., 2019, 於: International Journal of Electronic Commerce Studies. 10, 1, p. 23-41 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  開啟存取

  • Marketing 100%
  • Experiments 9%
  5 引文 斯高帕斯（Scopus）

• Exploring why people spend more time shopping online than in offline stores

  Chiu, Y. P., Lo, S. K., Hsieh, A. Y. & Hwang, Y., 2019 6月, 於: Computers in Human Behavior. 95, p. 24-30 7 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Shopping 100%
  • Costs and Cost Analysis 53%
  • Consumer electronics 51%
  • Costs 32%
  • costs 32%
  17 引文 斯高帕斯（Scopus）
• 2018

  Waist circumference in relation to outcomes of infertility treatment with assisted reproductive technologies: Scientific Congress Supplement: Oral and Poster Session Abstracts

  Li, M., Mínguez-Alarcón, L., Arvizu, M., Chiu, Y., Ford, J. B., Williams, P. L., Petrozza, J. C., Hauser, R. & Chavarro, J. E., 2018, 於: Fertility and Sterility. 110, 4, Supplement, p. e205

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審
• 2017

  How colour similarity can make banner advertising effective: insights from Gestalt theory

  Chiu, Y. P., Lo, S. K. & Hsieh, A. Y., 2017 6月 3, 於: Behaviour and Information Technology. 36, 6, p. 606-619 14 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Gestalt Theory 100%
  • Banner 65%
  • Gestalt 57%
  • Fixation 50%
  • Marketing 48%
  11 引文 斯高帕斯（Scopus）
• 2016

  Motivations to engage in word-of-mouth behavior on social network sites

  Luarn, P., Huang, P., Chiu, Y. P. & Chen, I. J., 2016 9月 1, 於: Information Development. 32, 4, p. 1253-1265 13 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • social network 100%
  • narcissism 50%
  • altruism 48%
  • regression analysis 35%
  • marketing 34%
  8 引文 斯高帕斯（Scopus）

• Where to place online advertisements? The commercialization congruence between online advertising and web site context

  Hsieh, A. Y., Lo, S. K. & Chiu, Y. P., 2016 2月 1, 於: Journal of Electronic Commerce Research. 17, 1, p. 36-46 11 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Online Advertisement 100%
  • Online Advertising 82%
  • Congruence 77%
  • Commercialization 76%
  • Marketing 64%
  10 引文 斯高帕斯（Scopus）
• 2015

  Influence of Facebook brand-page posts on online engagement

  Luarn, P., Lin, Y. F. & Chiu, Y. P., 2015 8月 10, 於: Online Information Review. 39, 4, p. 505-519 15 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Information dissemination 100%
  • Marketing 73%
  • facebook 71%
  • coding 67%
  • development strategy 39%
  197 引文 斯高帕斯（Scopus）

• Key variables to predict tie strength on social network sites

  Luarn, P. & Chiu, Y. P., 2015 4月 7, 於: Internet Research. 25, 2, p. 218-238 21 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Tie Strength 100%
  • Social Networks 78%
  • social network 56%
  • Facebook 26%
  • predictive model 25%
  31 引文 斯高帕斯（Scopus）

• Leverage between the Buffering Effect and the Bystander Effect in Social Networking

  Chiu, Y. P. & Chang, S. C., 2015 8月 1, 於: Cyberpsychology, Behavior, and Social Networking. 18, 8, p. 450-456 7 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Bystander Effect 100%
  • Social Networking 81%
  • networking 61%
  • Feedback 45%
  • social network 36%
  5 引文 斯高帕斯（Scopus）

• Social support on Facebook: The influence of tie strength and gender differences

  Luarn, P., Kuo, H. C., Chiu, Y. P. & Chang, S. C., 2015, 於: International Journal of Electronic Commerce Studies. 6, 1, p. 37-50 14 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  開啟存取

  • Websites 100%
  • Sociology 82%
  15 引文 斯高帕斯（Scopus）

• Why people check in to social network sites

  Luarn, P., Yang, J. C. & Chiu, Y. P., 2015 1月 1, 於: International Journal of Electronic Commerce. 19, 4, p. 21-46 26 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Social Networks 100%
  • Information Sharing 28%
  • Mobile Devices 27%
  • Tie Strength 25%
  • Perceived Enjoyment 23%
  49 引文 斯高帕斯（Scopus）
• 2014

  Influence of network density on information diffusion on social network sites: The mediating effects of transmitter activity

  Luarn, P. & Chiu, Y. P., 2014 6月, 於: Information Development. 32, 3, p. 389-397 9 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • social network 100%
  • facebook 24%
  • marketing 20%
  14 引文 斯高帕斯（Scopus）

• Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising

  Lo, S. K., Hsieh, A. Y. & Chiu, Y. P., 2014, 於: Electronic Commerce Research and Applications. 13, 4, p. 221-228 8 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Eye Movements 100%
  • Eye movements 80%
  • Key Words 76%
  • Marketing 69%
  • Eye tracking 10%
  16 引文 斯高帕斯（Scopus）

• The network effect on information dissemination on social network sites

  Luarn, P., Yang, J. C. & Chiu, Y. P., 2014 8月, 於: Computers in Human Behavior. 37, p. 1-8 8 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Information dissemination 100%
  • Information Dissemination 90%
  • Social Networking 86%
  • Dissemination 76%
  • Social Networks 63%
  54 引文 斯高帕斯（Scopus）

• Why expect lower prices online? Empirical examination in online and store-based retailers

  Lo, S. K., Hsieh, A. Y. & Chiu, Y. P., 2014, 於: International Journal of Electronic Commerce Studies. 5, 1, p. 27-38 12 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  開啟存取

  • Costs 100%
  • Decision making 23%
  • Experiments 11%
  13 引文 斯高帕斯（Scopus）
• 2013

  Contradictory deceptive behavior in online dating

  Lo, S. K., Hsieh, A. Y. & Chiu, Y. P., 2013, 於: Computers in Human Behavior. 29, 4, p. 1755-1762 8 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Deception 100%
  • authenticity 69%
  • Self-presentation 63%
  • self-presentation 62%
  • Authenticity 60%
  31 引文 斯高帕斯（Scopus）

• Photograph and model use within an online auction page for influencing buyer's bidding behavior

  lo, S. K., Chiu, Y. P. & Hsieh, A. Y., 2013 6月 14, 於: Online Information Review. 37, 3, p. 354-368 15 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • auction 100%
  • Websites 32%
  • social attraction 26%
  • stimulus 10%
  • website 10%
  5 引文 斯高帕斯（Scopus）