每年研究成果
每年研究成果
- 5結果
搜尋結果
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2016
How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-Related Outcomes
Chen, Y. C., Li, P. C. & Arnold, T. J., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 179 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章
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Market-Focused and Technology-Focused Strategic Flexibility: Construct, Research Propositions, and Implications
Chen, Y. C. & Lin, Y. H., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 187-188 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章
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Salesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance
Chen, Y. C., Rivas, A. A. & Wu, W. Y., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 647 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章
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2015
Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Processes Performance
Chen, Y. C. & Li, P. C., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 60 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章
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The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation
Chen, Y. C. & Po-Chien, L., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 131 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章