Data for: An exploration of the celebrity business venture and its appeal to fans and non-fans

  • Weichen Teng (Contributor)
  • Yao-Hua Su (Creator)
  • Tien Tien Liao (Contributor)
  • Cang Liang Wei (Contributor)

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Description

The responses of Taiwanese consumers towards a Taiwan's celebrity brand
可用日期2019 12月 12
發行者Mendeley Data

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  • 1 期刊論文

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