YouTuber’s Video as Cross-Cultural Learning Resource for Chinese-as-Foreign-Language Learners – Perspective of Big ‘C’ and Small ‘c’ Culture

I. Lin Kao, Chi Cheng Chang, Wan Hsuan Yen*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Due to the influence of the global pandemic, online and distance learning has replaced traditional classroom and face-to-face interaction so students can continue learning. Internet mediated self-directed learning also climbed to a new height and foreign language learning from YouTube video is a very popular learning method for many. Furthermore, YouTube videos can supplement cross-cultural knowledge for foreign language (FL) learners, which is a critical yet hard to develop ability for FL teachers. However, unlike for FL textbooks, the cross-cultural elements have not been examined thoroughly for YouTube videos. Therefore, this study analyzed the most subscribed and watched Japanese Chinese-as-FL YouTuber, “Lee Sisters ch”, which is also the official representative of HSK (Hanyu Shuiping Kaoshi) test. We selected 30 most watched videos and analyzed their contents according to Chastain’s Big ‘C’ small ‘c’ culture framework. The result showed 86.67% of the most popular 30 videos covered topics about culture: 23.33% of the videos were related to big ‘C’ culture and 63.33% were about small ‘c’ culture. Similar to earlier researches on FL textbooks, “Literature” was the main theme of big ‘C’. On the other hand, “Everyday living” was the most frequent small ‘c’ topic, which is a unique phenomenon for YouTube FL channels. Furthermore, not only did the portion of big ‘C’ and small ‘c’ cultures match the suggestions of FL scholars, the language used in all videos were also mainly in Japanese that fit the needs of Japanese CFL learners. It is concluded YouTube video may be suitable to learn cross-cultural knowledge for FL learner, especially for Japanese students.

Original languageEnglish
Title of host publicationInnovative Technologies and Learning - 5th International Conference, ICITL 2022, Proceedings
EditorsYueh-Min Huang, Shu-Chen Cheng, João Barroso, Frode Eika Sandnes
PublisherSpringer Science and Business Media Deutschland GmbH
Pages262-271
Number of pages10
ISBN (Print)9783031152726
DOIs
Publication statusPublished - 2022
Event5th International Conference on Innovative Technologies and Learning, ICITL 2022 - Virtual, Online
Duration: 2022 Aug 292022 Aug 31

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume13449 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Conference on Innovative Technologies and Learning, ICITL 2022
CityVirtual, Online
Period2022/08/292022/08/31

Keywords

  • Chinese-as-Foreign-Language (CFL)
  • Content analysis
  • Cross-cultural competence
  • Japanese learner
  • YouTuber

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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