Who is the decision-maker: The parents or the child in group package tours?

Kuo Ching Wang, An Tien Hsieh, Yi Chun Yeh, Chien Wen Tsai

    Research output: Contribution to journalArticlepeer-review

    127 Citations (Scopus)

    Abstract

    Family decision-making research has frequently examined role relationship between husband and wife across stages and subdecisions. In contrast to previous researches, this study examines how family role relationships, inclusive of parents and children, vary over decision-making stages for the group package tour (GPT). A total of 240 different families (mother or father as respondents) purchasing GPTs were surveyed, among them, 35 families also included children. Results indicated that family has a tendency to make a joint decision in problem recognition and the final decision stages, and wives were found to play a dominant role in the information search stage. This study broadens the theoretical domains used in understanding family decision-making for the GPT. For practitioners, marketing implications are provided and recommendations for future research are also discussed.

    Original languageEnglish
    Pages (from-to)183-194
    Number of pages12
    JournalTourism Management
    Volume25
    Issue number2
    DOIs
    Publication statusPublished - 2004 Apr

    Keywords

    • Decision-making
    • Family travel
    • Group package tour (GPT)

    ASJC Scopus subject areas

    • Development
    • Transportation
    • Tourism, Leisure and Hospitality Management
    • Strategy and Management

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