When destination attractiveness shifts in response to climate change: tourists’ adaptation intention in Taiwan’s Kenting National Park

Wei Ching Wang*, Chung Hsien Lin, Wen Bor Lu, Su Hsin Lee

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

We tested a structural model that integrates protection motivation theory with the individual’s (farmer’s) climate change adaptation process. The model helps us grasp the effects of climate change perception and hypothetical shifts in destination attractiveness, as well as threat and coping appraisals in light of tourists’ adaptation intentions in coastal destinations. We collected a total of 333 on-site valid questionnaires from domestic tourists at Kenting National Park in Taiwan and analysed the structural relationships in the aforementioned study constructs using structural equation modelling. Our findings show that when tourists have a higher level of perception regarding global climate change, they believe that destination attractiveness will decrease. When presented with scenarios of hypothetical shifts in destination attractiveness, tourists with higher levels of adaptation intention will perceive greater levels of threat to tourism behaviours, as well as higher effectiveness in adaptive measures. We confirmed that the proposed theoretical framework for tourists’ adaptation intention toward climate change is useful; the framework also sheds light on tourists’ acknowledgement of hypothetical alterations in destination attractiveness caused by climate change, in addition to their psychological adaptations. We discuss theoretical and practical implications.

Original languageEnglish
Pages (from-to)522-543
Number of pages22
JournalCurrent Issues in Tourism
Volume22
Issue number5
DOIs
Publication statusPublished - 2019 Mar 16

Keywords

  • climate change
  • climate change adaptation process
  • protection motivation theory
  • Taiwan
  • Tourists’ adaptation intention

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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