UTAUT2 based predictions of factors influencing the acceptance of optical translation measurement devices based on the lead user theory

Chi Yo Huang, Chien Yun Dai, Hsiao Ming Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The Optical Translation Measurement Device (OTMD) is a novel technology which allows the pen to capture handwriting on any surface that it can see, and transmit it to any Bluetooth-enabled device. The OTMD allows users to see what they are drawing or writing in real time on your phone, tablet, or PC screen. An understanding of the factors influencing the acceptance of OTMDs will be very helpful for new-product development strategy definitions. Therefore, exploring and understanding the factors which can influence the acceptance of the novel OTMD technology have become the essential task for the vendors and distributors of such devices. However, the users who are familiar with such novel OTMDs are very limited. Therefore, based on the Lead User Theory, the opinions of the lead users will serve as the basis for deriving the factors. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is introduced as a theoretic basis. The Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DNP) will be used to construct the analytic framework. In light of the analytic results, the causal relationships being derived by the DEMATEL demonstrate the direct influence of the habit on other dimensions. Also, based on the influence weights being derived, the use intention, hedonic motivation, and performance expectancy are the most important dimensions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new-product designs of the future OTMDs. The proposed analytic framework can also be used for predicting and analyzing consumers' preferences toward future OTMDs.

Original languageEnglish
Title of host publication2016 International Conference on Applied System Innovation, IEEE ICASI 2016
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781467398886
DOIs
Publication statusPublished - 2016 Aug 10
Event2016 International Conference on Applied System Innovation, IEEE ICASI 2016 - Ginowan City Okinawa, Japan
Duration: 2016 May 282016 Jun 1

Publication series

Name2016 International Conference on Applied System Innovation, IEEE ICASI 2016

Other

Other2016 International Conference on Applied System Innovation, IEEE ICASI 2016
CountryJapan
CityGinowan City Okinawa
Period16/5/2816/6/1

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Keywords

  • DEMATEL based on Network Process (DNP)
  • Decision Making Trial and Evaluation Laboratory (DEMATEL)
  • Multiple Criteria Decision Making (MCDM)
  • Optical Translation Measurement Device (OTMD)
  • UTAUT2
  • Unified Theory of Acceptance and Use of Technology (UTAUT)

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Control and Systems Engineering
  • Social Sciences (miscellaneous)
  • Business, Management and Accounting (miscellaneous)
  • Electrical and Electronic Engineering
  • Control and Optimization

Cite this

Huang, C. Y., Dai, C. Y., & Chen, H. M. (2016). UTAUT2 based predictions of factors influencing the acceptance of optical translation measurement devices based on the lead user theory. In 2016 International Conference on Applied System Innovation, IEEE ICASI 2016 [7539951] (2016 International Conference on Applied System Innovation, IEEE ICASI 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICASI.2016.7539951