Using the Transtheoretical Model to develop educational media to promote smoking cessation in pregnant and postpartum women

Smoking endangers the health of pregnant and postpartum women. However, there is lack of health education materials related to smoking cessation that targets this particular group - especially such developed based on behavior change theory. This paper describes how to develop smoking cessation educational materials for pregnant and postpartum women based on the Transtheoretical Model (TTM). The theoretical foundations of various educational materials were presented using tables and figures. Demonstrations and examples were provided for clinical nurses to conduct smoking cessation educational counseling and to develop theoretically-based educational materials. The effectiveness of nursing education may be improved by applying effective components of the theory to educational materials.