TY - GEN
T1 - User navigation for online video leisure
T2 - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012
AU - Pu, Hsiao Tieh
AU - Chang, Ying Han
PY - 2012
Y1 - 2012
N2 - This paper describes the navigation tendencies of the users of online video platforms for leisure purposes. Ten participants with web video leisure experience were recruited for a month-long study. The study employed multiple methods including questionnaires, screen logging, diaries and interviews. The analysis focused on navigation time, navigation moves, and system functions used. The preliminary results show that the average navigation time for each session was 28.43 minutes, and nearly 80% of the time was spent in watching videos vs. 20% in interacting with the system; each session included 6.8 clicks to switch windows, 5.22 clicks on related videos, and 0.68 clicks on related textual information; in each session, the number of basic system functions used averaged 18.74 compared with an average of fewer than 1 use of an advanced function. Overall, the participants concentrated mostly on the videos, though some effort was spent on other online leisure activities in parallel, and the participants showed great interest in exploring unexpected videos.
AB - This paper describes the navigation tendencies of the users of online video platforms for leisure purposes. Ten participants with web video leisure experience were recruited for a month-long study. The study employed multiple methods including questionnaires, screen logging, diaries and interviews. The analysis focused on navigation time, navigation moves, and system functions used. The preliminary results show that the average navigation time for each session was 28.43 minutes, and nearly 80% of the time was spent in watching videos vs. 20% in interacting with the system; each session included 6.8 clicks to switch windows, 5.22 clicks on related videos, and 0.68 clicks on related textual information; in each session, the number of basic system functions used averaged 18.74 compared with an average of fewer than 1 use of an advanced function. Overall, the participants concentrated mostly on the videos, though some effort was spent on other online leisure activities in parallel, and the participants showed great interest in exploring unexpected videos.
KW - Online video
KW - Video navigation behavior
KW - Web leisure
UR - http://www.scopus.com/inward/record.url?scp=84869047733&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84869047733&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-34752-8_19
DO - 10.1007/978-3-642-34752-8_19
M3 - Conference contribution
AN - SCOPUS:84869047733
SN - 9783642347511
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 144
EP - 147
BT - The Outreach of Digital Libraries
Y2 - 12 November 2012 through 15 November 2012
ER -