User navigation for online video leisure: An exploratory study

Hsiao Tieh Pu, Ying Han Chang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper describes the navigation tendencies of the users of online video platforms for leisure purposes. Ten participants with web video leisure experience were recruited for a month-long study. The study employed multiple methods including questionnaires, screen logging, diaries and interviews. The analysis focused on navigation time, navigation moves, and system functions used. The preliminary results show that the average navigation time for each session was 28.43 minutes, and nearly 80% of the time was spent in watching videos vs. 20% in interacting with the system; each session included 6.8 clicks to switch windows, 5.22 clicks on related videos, and 0.68 clicks on related textual information; in each session, the number of basic system functions used averaged 18.74 compared with an average of fewer than 1 use of an advanced function. Overall, the participants concentrated mostly on the videos, though some effort was spent on other online leisure activities in parallel, and the participants showed great interest in exploring unexpected videos.

Original languageEnglish
Title of host publicationThe Outreach of Digital Libraries
Subtitle of host publicationA Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings
Pages144-147
Number of pages4
DOIs
Publication statusPublished - 2012 Nov 19
Event14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012 - Taipei, Taiwan
Duration: 2012 Nov 122012 Nov 15

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume7634 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012
CountryTaiwan
CityTaipei
Period12/11/1212/11/15

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Keywords

  • Online video
  • Video navigation behavior
  • Web leisure

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

Pu, H. T., & Chang, Y. H. (2012). User navigation for online video leisure: An exploratory study. In The Outreach of Digital Libraries: A Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings (pp. 144-147). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 7634 LNCS). https://doi.org/10.1007/978-3-642-34752-8_19