Understanding social capital, team learning, members’ e-loyalty and knowledge sharing in virtual communities

Chen Yen Yao, Chin Chung Tsai, Yen Chiang Fang

Research output: Contribution to journalArticle

26 Citations (Scopus)

Abstract

Internet communication technologies have fostered the rapid emergence of virtual communities. Knowledge sharing among participants has become critical for attracting and retaining users of these virtual communities. Previous researchers have highlighted the contextual and individual factors affecting knowledge sharing. However, little research has examined how knowledge sharing influences e-loyalty. The purpose of this paper is to investigate the relationships among social capital, knowledge sharing, team learning and e-loyalty in virtual communities. Based on a field survey of 222 virtual community members, we found that social capital is positively related to their team learning and knowledge sharing in the community, while team learning is positively related to knowledge sharing. Particularly, social capital and knowledge sharing are both positively related to members’ e-loyalty. Finally, the theoretical and practical implications of these findings are discussed.

Original languageEnglish
Pages (from-to)619-631
Number of pages13
JournalTotal Quality Management and Business Excellence
Volume26
Issue number5-6
DOIs
Publication statusPublished - 2015 Jan 1

Keywords

  • e-loyalty
  • knowledge sharing
  • social capital
  • team learning
  • virtual community

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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