Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention

Chih Hsing Liu*, Tse Ping Dong, Ho Tran Vu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

The hospitality industry has experienced changes in communication and interaction due to the evolution of new technology. However, there has been limited research on the relationship between entrepreneurial passion, technology adoption propensity (TAP), perception of advantage, and non-fungible token (NFT) usage intention. Despite the challenges in data collection and limited NFT applications, this study gathered the perspectives of 292 hotels and investigated the effects of mediation and moderation on NFT adoption. Results show that entrepreneurial passion indirectly influences NFT adoption through the perception of advantage, TAP, and trust. Attitudes and images also have a moderating effect on the hotel NFT adoption process. The final section demonstrates an alternative model and second-order analysis to ensure the robustness of the proposed model. This study highlights the importance of considering multiple factors when examining NFT adoption in the hospitality industry.

Original languageEnglish
Article number103452
JournalJournal of Retailing and Consumer Services
Volume75
DOIs
Publication statusPublished - 2023 Nov
Externally publishedYes

Keywords

  • Attitudes
  • Entrepreneurial passion
  • Image
  • NFT
  • Perception of advantage
  • TAP

ASJC Scopus subject areas

  • Marketing

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