The success process of freshwomen in workplaces: Movie narratives and young female audiences' reception

Yi Ting Yang, Jing Huey Hwang

Research output: Contribution to journalArticlepeer-review

Abstract

"Chick lit" has become more and more popular in recent years, and the portrayed female's power and subjectivity have stirred many debates and been centered as controversial issues. Focusing on two films of this genre, this study firstly undertook narrative analysis to understand how in the storylines women just entering the workplaces could overcome a wide variety of challenges, and then performed in-depth interviews to explore how young female audiences interpreted the films. The study found that both movies presented conflicts within and between love life and workplace relationship in the kernel events.^Regarding these conflicts portrayed, interviewed audiences, on one hand, thought that work and love life both should get well balanced, echoing social expectations for women, while on the other hand, recognized and appreciated the successful career women's characteristics owned by the heroines, and pointed out that the films equipped females with the power to accomplish their dreams.

Original languageEnglish
Pages (from-to)135-180
Number of pages46
JournalMass Communication Research
Volume2016-January
Issue number128
Publication statusPublished - 2016

Keywords

  • Female careers development
  • Narrative analysis
  • Reception analysis

ASJC Scopus subject areas

  • Communication

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