TY - GEN
T1 - The RST and Flow Graph Based Prediction Rules Derivations for the Technology Acceptance of Phablets
AU - Huang, Chi Yo
AU - Kao, Yu Shen
AU - Lu, Hsueh Hsin
N1 - Publisher Copyright:
© 2015 The authors and IOS Press. All rights reserved.
PY - 2015
Y1 - 2015
N2 - Phablets, integrated smart devices combining the functionality and characteristics of both tablet PCs and smartphone, have gradually become possible alternatives for smart phones. Therefore, predicting factors which can influence the acceptance of Phablets have become an indispensable task for designing, manufacturing and marketing of novel mobile devices. However, such predictions are not easy. Meanwhile, very few researches tried to study related issues. Therefore, the authors aim to explore and predict the intentions to use and use behaviors of Phablets. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is introduced as a theoretic basis. The Rough Sets Theory (RST) will be employed to generate the associated rules based on users' preference for better predicting users' behavior of Phablets adoptions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new product designs of the future Phablets.
AB - Phablets, integrated smart devices combining the functionality and characteristics of both tablet PCs and smartphone, have gradually become possible alternatives for smart phones. Therefore, predicting factors which can influence the acceptance of Phablets have become an indispensable task for designing, manufacturing and marketing of novel mobile devices. However, such predictions are not easy. Meanwhile, very few researches tried to study related issues. Therefore, the authors aim to explore and predict the intentions to use and use behaviors of Phablets. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is introduced as a theoretic basis. The Rough Sets Theory (RST) will be employed to generate the associated rules based on users' preference for better predicting users' behavior of Phablets adoptions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new product designs of the future Phablets.
KW - Phablet
KW - Rough Sets Theory (RST)
KW - UTAUT2
KW - Unified Theory of Acceptance and Use of Technology (UTAUT)
UR - http://www.scopus.com/inward/record.url?scp=84948690043&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84948690043&partnerID=8YFLogxK
U2 - 10.3233/978-1-61499-522-7-213
DO - 10.3233/978-1-61499-522-7-213
M3 - Conference contribution
AN - SCOPUS:84948690043
T3 - Frontiers in Artificial Intelligence and Applications
SP - 213
EP - 223
BT - New Trends on System Sciences and Engineering - Proceedings of ICSSE 2015
A2 - Fujita, Hamido
A2 - Su, Shun-Feng
PB - IOS Press
T2 - International Conference on System Science and Engineering, ICSSE 2015
Y2 - 6 July 2015 through 8 July 2015
ER -