The Role of Near-Field Communication Mobile Payments in Sustainable Restaurant Operations: A Restaurateur’s Perspective

Wen Way Yu, Chin Yi Fang*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

Mobile payments have emerged as a viable alternative to cash and credit cards and are rapidly gaining popularity worldwide. Limited research has explored the effects of mobile payments on restaurant performance from the perspective of restaurateurs. This study utilized a combination of the innovation diffusion theory (IDT) and the technology acceptance model (TAM) to investigate the influence of a near-field-communication (NFC) mobile payment environment on restaurant operating performance (ROP). Through convenience sampling, questionnaires were distributed to restaurant owners and managers, resulting in 279 valid responses. The empirical findings revealed that sales growth (β = 0.478), cost savings (β = −0.236), flexibility (β = 0.117), accessibility (β = 0.184), and trust and safety (β = 0.286) significantly impacted ROP. When considering restaurant size as a moderator for analysis, only two constructs, namely, accessibility (β = 0.108) and trust and safety (β = −0.160), showed significant impacts on ROP. These empirical insights offer valuable references to restaurateurs for enhancing ROP by leveraging the mobile payment environment.

Original languageEnglish
Article number12471
JournalSustainability (Switzerland)
Volume15
Issue number16
DOIs
Publication statusPublished - 2023 Aug

Keywords

  • innovation diffusion theory (IDT)
  • restaurant operating performance
  • restaurant size
  • technology acceptance model (TAM)

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Hardware and Architecture
  • Computer Networks and Communications
  • Management, Monitoring, Policy and Law

Fingerprint

Dive into the research topics of 'The Role of Near-Field Communication Mobile Payments in Sustainable Restaurant Operations: A Restaurateur’s Perspective'. Together they form a unique fingerprint.

Cite this