TY - GEN
T1 - The positive effect of green relationship learning on green innovation performance
T2 - PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology
AU - Lin, Ming Ji James
AU - Chang, Ching Hsun
PY - 2009
Y1 - 2009
N2 - This study explores the positive effect of green relationship learning on green innovation performance in the Taiwanese manufacturing industry. The research also discusses the mediation effect of corporate environmental ethics between green relationship learning and green innovation performance. With the increasing trend of environmentalism, green innovation becomes a critical factor for companies to obtain sustainable development. This study proposes the three hypotheses. First, this research asserts that green relationship learning can facilitate corporate environmental ethics. Second, the study posits that corporate environmental ethics has a positive association with green innovation. Third, this study argues that corporate environmental ethics is a mediator between green relationship learning and green innovation. This study is conducted in the Taiwanese manufacturing industry to test the above research hypotheses. The results show that green relationship learning has a positive effect on corporate environmental ethics which affects green innovation performance positively. In addition, the results verify that corporate environmental ethics is a mediator between green relationship learning and green innovation performance.
AB - This study explores the positive effect of green relationship learning on green innovation performance in the Taiwanese manufacturing industry. The research also discusses the mediation effect of corporate environmental ethics between green relationship learning and green innovation performance. With the increasing trend of environmentalism, green innovation becomes a critical factor for companies to obtain sustainable development. This study proposes the three hypotheses. First, this research asserts that green relationship learning can facilitate corporate environmental ethics. Second, the study posits that corporate environmental ethics has a positive association with green innovation. Third, this study argues that corporate environmental ethics is a mediator between green relationship learning and green innovation. This study is conducted in the Taiwanese manufacturing industry to test the above research hypotheses. The results show that green relationship learning has a positive effect on corporate environmental ethics which affects green innovation performance positively. In addition, the results verify that corporate environmental ethics is a mediator between green relationship learning and green innovation performance.
UR - http://www.scopus.com/inward/record.url?scp=70450217594&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70450217594&partnerID=8YFLogxK
U2 - 10.1109/PICMET.2009.5261824
DO - 10.1109/PICMET.2009.5261824
M3 - Conference contribution
AN - SCOPUS:70450217594
SN - 1890843202
SN - 9781890843205
T3 - PICMET: Portland International Center for Management of Engineering and Technology, Proceedings
SP - 2341
EP - 2348
BT - PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Proceedings
Y2 - 2 August 2009 through 6 August 2009
ER -