The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation

Yen Chun Chen; Li Po-Chien

doi:10.1007/978-3-319-10864-3_71

The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation

Yen Chun Chen^*
, Li Po-Chien

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Recently, interaction orientation and entrepreneurial orientation have received significant research attention in the field of marketing and strategic management. This paper presents a conceptual framework depicting how interaction and entrepreneurial orientations work together to influence organizational capabilities and product innovations.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	131
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-10864-3_71
Publication status	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Conceptual Framework
Entrepreneurial Orientation
Product Innovation
Research Attention
Strategic Management

ASJC Scopus subject areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-10864-3_71

Cite this

Chen, Y. C., & Po-Chien, L. (2015). The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 131). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_71

The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation. / Chen, Yen Chun; Po-Chien, Li.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 131 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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KW - Conceptual Framework

KW - Entrepreneurial Orientation

KW - Product Innovation

KW - Research Attention

KW - Strategic Management

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The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation

Abstract

Publication series

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this