@inbook{9ca7dd21afe4438ba72334dd5c24d041,
title = "The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation",
abstract = "Recently, interaction orientation and entrepreneurial orientation have received significant research attention in the field of marketing and strategic management. This paper presents a conceptual framework depicting how interaction and entrepreneurial orientations work together to influence organizational capabilities and product innovations.",
keywords = "Conceptual Framework, Entrepreneurial Orientation, Product Innovation, Research Attention, Strategic Management",
author = "Chen, {Yen Chun} and Li Po-Chien",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10864-3_71",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "131",
booktitle = "Developments in Marketing Science",
address = "United States",
}
