The information commitments toward online financial information among Taiwanese adults

Hung Ming Lin, Chin Chung Tsai, Van Hai Hoang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper is to utilize the Information Commitment Survey (ICS) that proposed by Wu and Tsai (2004) for investigation of participant's standard of judging online financial information, and their search strategies on the Web. The sample included 192 participants more than 24 years old in Taiwan. The results indicated that participants in this study held advanced information commitments than less sophisticated information commitments when they sought financial information online. The results revealed that searching behavior and searching strategies of participants in this study were affected by gender; namely, the female participants often more used searching strategies than male participants. Moreover, participants with more Internet experiences tended to use 'Authority' standard for accuracy information on the Web.

Original languageEnglish
Title of host publicationProceedings of the 19th International Conference on Computers in Education, ICCE 2011
Pages613-617
Number of pages5
Publication statusPublished - 2011 Dec 1
Externally publishedYes
Event19th International Conference on Computers in Education, ICCE 2011 - Chiang Mai, Thailand
Duration: 2011 Nov 282011 Dec 2

Publication series

NameProceedings of the 19th International Conference on Computers in Education, ICCE 2011

Other

Other19th International Conference on Computers in Education, ICCE 2011
CountryThailand
CityChiang Mai
Period11/11/2811/12/2

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Keywords

  • Information commitments
  • Online financial information
  • Taiwan

ASJC Scopus subject areas

  • Education

Cite this

Lin, H. M., Tsai, C. C., & Hoang, V. H. (2011). The information commitments toward online financial information among Taiwanese adults. In Proceedings of the 19th International Conference on Computers in Education, ICCE 2011 (pp. 613-617). (Proceedings of the 19th International Conference on Computers in Education, ICCE 2011).