飯店櫃檯女性員工髮型對員工專業程度與飯店形象之影響

Translated title of the contribution: The influence of the hairstyle of female front-desk employees and employee professionalism on hotel image

趙 芸, 孫 瑜華

Research output: Contribution to journalArticlepeer-review

Abstract

This study was designed to investigate the influence of the hairstyle of female front-desk employees, and employee professionalism on hotel image. Experimental Method was used in this study with 480 copies questionnaires sent out, and 439 valid questionnaires were collected; the effective rate is 91.5%. The objects of this study were people who had visited five-stars hotels within a year. The results indicated that, first, when the female employee wore a bun hairstyle, she received better perception of her professionalism than that when she wore natural hairstyle. Second, when the female employee wore a bun hairstyle, customers had better impression of the hotel image than that when she wore natural hairstyle. Therefore, this research suggest that female employees should wear bun hairstyle to raise her professionalism and improve the hotel image of the hotel that she worked in.
Translated title of the contributionThe influence of the hairstyle of female front-desk employees and employee professionalism on hotel image
Original languageChinese (Traditional)
Pages (from-to)101-121
Number of pages21
Journal觀光研究學報
Volume9
Issue number2
DOIs
Publication statusPublished - 2016

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