The Influence of Materialism on Ecotourism Attitudes and Behaviors

Allan Cheng Chieh Lu, Dogan Gursoy*, Giacomo Del Chiappa

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

53 Citations (Scopus)

Abstract

This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services.

Original languageEnglish
Pages (from-to)176-189
Number of pages14
JournalJournal of Travel Research
Volume55
Issue number2
DOIs
Publication statusPublished - 2016 Feb 1
Externally publishedYes

Keywords

  • ecotourism attitude
  • ecotourism intention
  • ecotourism interest
  • materialism
  • willingness to pay a premium

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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