The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation

Ching Hsun Chang*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

310 Citations (Scopus)

Abstract

This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.

Original languageEnglish
Pages (from-to)361-370
Number of pages10
JournalJournal of Business Ethics
Volume104
Issue number3
DOIs
Publication statusPublished - 2011 Dec
Externally publishedYes

Keywords

  • Competitive advantage
  • Corporate environmental ethics
  • Green process innovation
  • Green product innovation

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law

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