The Impact of Affective States and Affective Shifts on Creative Ideation and Evaluation

Yu Chun Lai, Shu Ling Peng, Po Sheng Huang*, Hsueh Chih Chen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


This study aims to examine the impact of affective states and affective shifts on ideation and evaluation of creativity. Affects were induced by a two-stage imagination procedure of recalling autobiographical experiences. Three periods of divergent thinking were measured to represent the participants’ creative ideation at different times. Creative evaluation was measured by estimating the originality of each response provided by the participants. The results indicate that (a) during the initial period of ideation, groups with positive affect obtain better creative ideation than the groups with neutral or negative affect. (b) The ideation in positive affect groups gradually decreases over time, while the ideation in negative affect groups gradually increases over time. (c) During the evaluation of originality, groups with negative affect have a higher proportion of over-estimates and a lower proportion of under-estimates than groups with positive affect. The viewpoints of cognitive tuning theory, which posit that the affective state influences creativity, are supported.

Original languageEnglish
Pages (from-to)130-144
Number of pages15
JournalJournal of Creative Behavior
Issue number1
Publication statusPublished - 2021 Mar


  • affective shift
  • affective state
  • creative evaluation
  • creative ideation

ASJC Scopus subject areas

  • Education
  • Visual Arts and Performing Arts
  • Developmental and Educational Psychology


Dive into the research topics of 'The Impact of Affective States and Affective Shifts on Creative Ideation and Evaluation'. Together they form a unique fingerprint.

Cite this