The effect of service failure types and service recovery on customer satisfaction: A mental accounting perspective

Shih Chieh Chuang, Yin Hui Cheng*, Chai Jung Chang, Shun Wen Yang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

86 Citations (Scopus)

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Social Sciences

INIS

Computer Science

Psychology

Economics, Econometrics and Finance