@inproceedings{c2097830fcce4732b2f7fd04dd2f4aeb,
title = "The effect of question-asking on hedonic escalation of luxury products",
abstract = "This article demonstrated the effect of question-asking on hedonic escalation of luxury products. Experiment 1 examined how question-asking influences the hedonic escalation with one luxury bag brand and Experiment 2 used different manipulating method of question-asking and different kind of luxury watch brand to strengthen the generalization on hedonic escalation research. The results showed that the more question-asking behavior, the more hedonic escalation. All of these findings based on two experiments improved our understanding and extend the applications on hedonic escalation and question-asking behavior.",
keywords = "and luxury product, hedonic escalation, question-asking",
author = "Huang, {Huih Siung} and Chang, {Chia Jung} and Chang, {Rong Syuan} and Shin Lan and Lin, {Chieh His}",
note = "Publisher Copyright: {\textcopyright} 2023 Author(s).; 4th International Annual Meeting on STEM Education, IAMSTEM 2021 ; Conference date: 12-08-2021 Through 14-08-2021",
year = "2023",
month = may,
day = "5",
doi = "10.1063/5.0113813",
language = "English",
series = "AIP Conference Proceedings",
publisher = "American Institute of Physics Inc.",
editor = "Teen-Hang Meen and Chun-Yen Chang",
booktitle = "4th International Annual Meeting on STEM Education, IAMSTEM 2021",
}