@article{06e75faefddb4b05bf00f817085f577f,
title = "The effect of product placement on persuasion for mobile phone games",
author = "Lin, \{Hui Fei\}",
note = "Funding Information: This paper was supported by the National Science Council of Taiwan under Grant numbers NSC 102-2410-H-009-028-MY2 and NSC 99-2410-H-009-001. This study was also supported by Aiming for the Top University Program of the National Chiao Tung University and Ministry of Education of Education,Taiwan, R.O.C. Special thanks to the Gemmy Planet Company for designing the mobile games that fit the requirements of the experiment.",
year = "2014",
doi = "10.2501/IJA-33-1-037-060",
language = "English",
volume = "33",
pages = "37--60",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "Taylor and Francis Ltd.",
number = "1",
}