The effect of product placement on persuasion for mobile phone games

Hui Fei Lin*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)37-60
Number of pages24
JournalInternational Journal of Advertising
Volume33
Issue number1
DOIs
Publication statusPublished - 2014
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

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