The effect of corporate image as an affect heuristic on investors' decision making

Hung Jen Su, Chia Jung Chang*, Shih Chieh Chuang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effect of corporate image as an affect heuristic on investors' decision making'. Together they form a unique fingerprint.

INIS

Psychology